Perpetua is an eCommerce advertising software and managed services provider designed to optimize advertising performance and drive incremental growth for businesses selling on marketplaces like Amazon and Instacart. It also offers solutions for Amazon DSP, OTT, and Google ads.
Key features:
- Goal-Based Advertising: Users input strategic objectives (growth, profitability, brand defense) and Perpetua's ad engine executes the tactics.
- Marketplace Advertising Optimization: Advanced automation enhances efficiency and executes impactful advertising optimization strategies.
- Cross-Platform Support: Manages advertising across Amazon, Walmart, Instacart, and other marketplaces, plus Amazon DSP, OTT, and Google Ads.
- Customizable Reporting: Offers enterprise-level reporting to measure the impact of ad spend across multiple channels.
- AI-Powered Optimization: Leverages smart recommendations and conversion-based bidding algorithms to maximize ad spend efficiency.
Target Users:
- eCommerce businesses selling on Amazon, Walmart, and other marketplaces.
- Brands seeking to automate and optimize their advertising campaigns.
- Agencies managing advertising for multiple clients.
Unique Selling Points:
- Focus on goal-based advertising, aligning ad strategies with overall business objectives.
- Comprehensive platform supporting multiple marketplaces and advertising channels.
- AI-driven automation for efficient campaign management and optimization.
